Genesis Employment have become an increasingly valued part of Coventry Rugby over the past few seasons, with the relationship continuing to grow both on and off the pitch.

The latest development sees the Genesis branding take pride of place on the back of Coventry Rugby’s first-team shirts, marking an exciting new chapter in the partnership and reflecting the strong relationship that has been built between the two organisations.

With a fantastic reputation across the city, Genesis Employment share Coventry Rugby’s commitment to the local community, making their continued support a natural fit for the Club.

Speaking about the partnership, Coventry Rugby Chief Commercial Officer Matt Cannon said:

“Genesis are a fantastic addition to Coventry Rugby, and we’re delighted to have welcomed them to the Club over the past few seasons and see the relationship grow.

“To now see the Genesis branding proudly displayed on the back of our first-team shirts is a brilliant reflection of the relationship we’ve built together. They have a fantastic reputation across the city, and their commitment to supporting Coventry Rugby is something we’re hugely proud of.

“We’re delighted to have Genesis alongside us as a valued partner and look forward to continuing to build on what has already been a great relationship.”

Genesis Employment Director Rich Evans added:

“We are absolutely thrilled to be partnering with Coventry Rugby. As a proud Coventry business, supporting our city and its sporting community means a great deal to everyone at Genesis Employment. We’re incredibly proud to stand alongside such a historic club and look forward to building a fantastic partnership both on and off the pitch. Our City. Our Clubs.”

The continued partnership underlines the importance of Coventry Rugby’s relationship with businesses across the city, with Genesis Employment now proudly joining the Club as a Main Club Sponsor for the 2026/27 season.

We would like to thank Rich and the entire Genesis Employment team for their continued support and look forward to seeing the Genesis branding on our first-team shirts throughout the season.