The Herd have designed and built Coventry Rugby’s new website from the ground up to better reflect the club’s ambition, heritage and growing supporter base, building on its existing web design work with the club. 

The new site will sit at the heart of the club’s digital ecosystem and integrate more closely with ticketing, hospitality and supporter communications. Alongside the website, The Herd will deploy a modern CRM and email marketing setup and deliver performance-led paid digital campaigns and influencer activity to grow Coventry Rugby’s reach across the city, region and national rugby audience.

Founded and based in Coventry, The Herd has built its reputation helping local and regional brands grow through paid advertising, web design and content that blends data-driven strategy with creative storytelling. 

Coventry Rugby, one of the most historic rugby clubs in England, continues to modernise off the field while remaining firmly rooted in the city’s culture and community. 

The partnership brings together two organisations that share a commitment to Coventry’s business and sporting landscape, regularly engaging in local networking, sponsorship and community initiatives.

Paul Scanlon, CEO of The Herd, said:
“Working with Coventry Rugby is a real privilege for our team. As a business born in this city, we’re grateful for the opportunity to support a club so deeply rooted in Coventry’s cultural heritage and identity. Our goal is to build a digital experience, starting with a completely rebuilt website launching at the end of this quarter, that does justice to the badge, the history and the community behind it.”

Tom Patrick, Media and Communications Manager at Coventry Rugby, said:
“There’s a genuine sense of excitement around this partnership. We’re not only investing in the club’s digital future with a completely rebuilt website; we’re also proud to be collaborating with another ambitious Coventry business that understands our supporters, our values and our place in the city. Helping and supporting local partners is important to us, and The Herd’s expertise will be vital as we continue to grow on and off the pitch.”