Askews have been longstanding supporters of Coventry Rugby, with their backing extending across both the playing side and the matchday experience. Their continued involvement reflects a relationship that has developed over many years and goes beyond simply having a presence around the stadium.

As part of the renewed agreement, Askews will once again feature prominently on the first-team matchday kit, with their branding proudly displayed on the back of the match shorts throughout the 2026/27 season. Their support will also be visible around the Nick Newbold Stadium through advertising and matchday branding, ensuring their presence remains a familiar part of the Coventry Rugby experience.

The partnership also sees Askews continue as the sponsor of two of the Club’s premium matchday lounges and memberships, which will once again be known as The Askews Lounges.

The Askews Lounges provide an important part of the Club’s hospitality offering on matchdays, giving supporters and guests the opportunity to enjoy a premium experience while watching Coventry Rugby in action. Askews’ continued sponsorship of the lounges further strengthens their involvement across the matchday experience, alongside their support of the first team.

The relationship is built on a shared connection with the Club and its supporters, with Askews continuing to play an important role in supporting Coventry Rugby both on and off the pitch.

Matt Cannon, Chief Commercial Officer of Coventry Rugby, said:

“We’re delighted to continue our long-standing relationship with Askews and to welcome them back as a Main Club Sponsor for the 2026/27 season. Askews have been fantastic supporters of Coventry Rugby for a number of years, and their commitment to the Club extends well beyond matchday branding.

“Having their name on the back of our match shorts, around the ground and across The Askews Lounges gives them a fantastic presence throughout the stadium, while also reflecting the depth of the relationship we’ve built together.

“The Askews Lounges have become an established part of our premium matchday experience, and we’re pleased to continue that association for another season. We’re incredibly grateful for Askews’ continued support and look forward to building on what is already a fantastic partnership throughout 2026/27.”

Coventry Rugby would like to thank Askews for their continued commitment and support, and look forward to another successful season together as the Club continues to build for the future both on and off the pitch.