The partnership will see the Adlington Ltd logo take pride of place on the front of Coventry Rugby’s match shirts throughout the 2026/27 campaign, providing a prominent presence across the Club both at Nick Newbold Stadium and on the road.

Adlington Ltd will also have a strong presence around the ground through advertising boards, further strengthening their visibility on matchdays and their connection with Coventry Rugby.

For Managing Director Rod Adlington, the partnership carries a particularly special significance. Rod was brought up watching Coventry Rugby and has strong personal connections to the Club, including being taught PE by the legendary Frank Cotton, who played in Coventry’s front row during the late 1970s.

Speaking about the partnership, Rod Adlington said:

“Adlingtonltd are delighted to announce their sponsorship partnership with Coventry Rugby Club. MD, Rod Adlington was brought up watching Coventry and even had the mighty Frank Cotton as his PE teacher, as Frank earned his keep whilst playing in the front row for Coventry in the late 1970s.

“We are incredibly proud to have our logo on the front of the shirt, and are looking forward to a very successful season as we look to win the Championship this season, and put Coventry back at the top where they belong.”

Coventry Rugby Chief Commercial Officer Matt Cannon said:

“We’re delighted to welcome Adlington Ltd as a Main Club Sponsor. Their strong Coventry connections and passion for the Club make this a fantastic partnership, and we’re incredibly proud to have their logo on the front of our shirts.”

Coventry Rugby would like to thank Rod and the entire Adlington Ltd team for their support and look forward to working together throughout what promises to be an exciting campaign.