By Tom Patrick 
Coventry Rugby is delighted to announce that our relationship with The Food Heroes will continue into the 2024/25 season, with the speciality food and branding business becoming the club’s new main partner.
The support that The Food Heroes has provided since they joined us in 2021 has been an invaluable asset to the growth of Coventry Rugby. This new agreement not only highlights the importance of their presence at the club over the past three years but also shows how, with their involvement, the club can continue to exceed expectations.
Based in Lincolnshire, the family-run business supplies fresh and frozen products to the British food service industry and chefs nationwide. Most notably, their partnership with Marco Pierre White has led to the introduction of a popular range of Retro products under the Food Heroes umbrella.
This Season as well as branding to various parts of the Butts Park Arena, we are also proud to display the Food Heroes on the front of our Home and Away Championship jerseys but also our pre-match warm-up top.
Simon Martin, Group CEO and Founder of Food Heroes has echoed the excitement about this new partnership and believes Coventry Rugby can achieve great things in the future.
“We are delighted to develop our relationship with Coventry Rugby. Coventry is in our blood; my sister and I are Cov Kids!”
“Over the last three years, we have grown and would love to be part of Coventry Rugby’s exciting future, aiming for Premiership Rugby in our great city.”
Upon the news of our new Main Club Partner, Coventry Rugby Chief Executive Officer, Nick Johnston said:
‘’We would like to thank Simon and the Food Heroes for their long-term commitment and investment to the Club. Their plans to help enhance our match day experience for both our loyal fans and our Hospitality guests places us at the forefront of Professional Rugby and we are excited to work with Simon as we embark on an exciting journey of continued growth’’.
